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Sustainable Packaging Usage Statistics By Market Size, Usage, Regions and Importance of Recycling

Joseph D'SouzaBy Joseph D'SouzaMay 7, 2025Updated:May 7, 2025No Comments16 Mins Read
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Sustainable Packaging Usage Statistics

Introduction

Contents

  • Introduction
  • Editor’s Choice
  • What is sustainable packaging?
  • Sustainable Packaging Market Statistics
  • Sustainable Packaging: Consumers’ Usage and Preferences Statistics
  • Importance of Recycling in Sustainable Packaging Statistics
  • Sustainable Packaging Regional Statistics
  • Conclusion

Sustainable Packaging Usage Statistics: Sustainability is having a significant transformation around the companies, including the packaging of products, as highlighted by the key Sustainable Packaging Usage Statistics. The companies are taking over to meet the customer’s demand and the regular requirement, recognizing that the material and the process they choose will constantly impact their business’s and the environment’s success. This transformation in buying habits on a big scale is driven by increased awareness of the environment that global movements, documents, and social media have fueled.

Easy access to the data has helped customers make more choices, especially Gen Z and Millennials, who prioritize sustainability more than previous generations. The owners of the business and the professionals in the procurement or the packaging field must know the sustainability and the impact of the same on their brand. The alignment with the evolving expectations is essential for maintaining the relevance of the market and increasing the brand’s loyalty.

Editor’s Choice

  • One global beauty company used this method to cut its packaging emissions by over 40% by 2030.
  • They did this by reducing packaging use by 20%, using 50% recycled plastic, and making all packaging reusable, recyclable, or compostable.
  • If all retailers meet their green goals, the demand for recycled plastic could reach 90 million tons by 2030. However, supply may only reach 60 million tons.
  • This gap could raise costs and hurt profit margins. However, businesses can cut their plastic packaging costs by an average of 15%, and in some cases by up to 40%, by investing in early production steps and improving supply chains.
  • Sustainable Packaging Usage Statistics stated that retailers can lead by using better data, solving internal issues, and pushing innovation.
  • A good sustainability plan includes examining the full packaging process, using green design ideas, collaborating with partners, and building new skills in-house.
  • This market is growing at a yearly (CAGR) of 5.27%. Production is expected to go up from 248.60 million tons to 315.70 million tons.
  • More companies are using recycled materials to reduce waste and save money.
  • A big trend is using post-consumer recycled (PCR) materials, such as plastic containers that are collected, cleaned, and reused to make new packaging. This cuts the need for raw materials and supports a more circular economy.
  • New technology has made it easier to make recyclable packaging that keeps products safe.
  • Bio-based and biodegradable materials are also helping reduce damage caused by regular plastic packaging.
  • Promoting recycling also helps cities spend less on waste removal, freeing up money for schools, public services, or road improvements.
  • Sustainable Packaging Usage Statistics stated that products with ESG (Environmental, Social, and Governance) labels grew by 28% over five years, while those without only grew by 20%.
  • Although U.S. shoppers are willing to pay about 11% more for eco-friendly products, they often face price hikes of around 28%.

What is sustainable packaging?

Sustainable packaging means using materials and methods that are better for the environment. It focuses on reducing harm to nature by looking at a package’s full life, from how it’s made and used to how it’s thrown away or reused. Tools like life cycle inventory (LCI) and life cycle assessment (LCA) help companies track and lower their environmental impact at every step.

This type of packaging also considers how products are marketed and handled at the end of their life. Businesses may also use an eco-cost-to-value ratio to measure whether the packaging provides good value while being eco-friendly. The main goal is to protect the planet, help people live better, and ensure natural resources last for future generations. Sustainable packaging should meet today’s business and customer needs without hurting tomorrow’s options. It’s not a one-time solution but something that keeps improving over time.

consumers-see-the-need-for-eco-friendly-packaging (Reference: statista.com)

Sustainable packaging is still a new idea in the packaging world. It needs deeper research and records to evaluate materials, design, production, and disposal. This isn’t just part of a general “go green” trend that many companies discuss. Businesses taking real action are cutting their carbon footprints, using more recycled materials, and reusing packaging whenever possible. Many also encourage suppliers, manufacturers, and shippers to follow these steps.

Eco-labels like “green” or “eco-friendly” should be used carefully. These phrases can be unclear if companies don’t explain what they mean. That’s why U.S. regulators like the Federal Trade Commission offer rules to help companies label products truthfully and avoid greenwashing.

Companies have reused and recycled packaging for years when it made financial sense. Using less packaging also helps cut costs. Recently, efforts have increased due to new laws, customer expectations, and social awareness. Every stage—packaging, shipping, and delivery—is being reviewed.

Sustainable packaging isn’t only about recycling. While packaging often gets the most attention, it’s only one part of the bigger environmental picture. Fuel use, water, and energy in transportation may have a bigger impact. Still, packaging is often seen as the face of a company’s environmental efforts, even if it makes up only a small % of the total eco impact.

Sustainable Packaging Market Statistics

  • The Global Sustainable Packaging Market was valued at USD 283.4 billion in 2023 and is projected to reach USD 557.5 billion by 2033, growing at a CAGR of 7.0% from 2024 to 2033.

Sustainable Packaging Market

  • Plastics accounted for the largest material share, contributing 42.1% of the market due to rising demand for recyclable packaging solutions.
  • Primary packaging held a dominant share of 76%, driven by its critical role in protecting products directly.
  • Bags and pouches led the packaging type segment due to their wide applicability across various industries.
  • Europe captured a 37.1% share of the global sustainable packaging market in 2023, attributed to strict regulatory standards and a regional emphasis on sustainability.
  • The bioplastics production capacity is forecasted to rise from 2.41 million tons in 2021 to 7.59 million tons by 2026, indicating robust expansion in eco-friendly materials.
  • Over 170 countries have committed to reducing plastic use by 2030, aiming for zero plastic waste through regulatory frameworks.
  • Germany implemented a plastic ban in 2021 and achieved a 99% return rate for plastic bottles using a deposit return system, showcasing regulatory success.
  • Canada enforced a ban on plastic grocery bags and straws as part of its national strategy to curb plastic pollution.
  • In July 2022, India banned selected single-use plastic items, reinforcing the push towards sustainable alternatives.
  • Cellulose-based and biodegradable packaging solutions have gained traction, with decomposition periods ranging between 28 to 120 days depending on material coatings.
  • In 2021, most EU member states met or exceeded the 55% recycling target, with top-performing countries achieving over 80% recycling rates for packaging waste.
  • Nestlé announced an investment of USD 2.1 billion to develop sustainable packaging solutions, signaling private sector support.
  • Food chains such as Chipotle and A&W have adopted compostable packaging, aligning with consumer demand for environmentally friendly practices.
  • This growth is being driven by more people caring about the environment, the push for a circular economy, and stricter global rules to reduce packaging waste, especially single-use plastics.
  • Sustainable Packaging Usage Statistics stated that programs like the European Union’s Circular Economy Plan and new rules in the U.S. and Canada are making businesses invest in green packaging.
  • Countries like France, Germany, and the U.K. are leading the way with strong recycling systems and policies that make companies responsible for packaging waste.
  • In Asia, Thailand has banned plastic bags to help reduce pollution.
  • Despite progress, plastic waste is still a big issue—around 8 million metric tons of plastic end up in oceans annually.
  • By 2025, over 40% of businesses plan to use more creative and eco-friendly packaging as part of the shift to a circular economy.
  • The use of bioplastics in packaging is predicted to grow by about 20% every year until 2025 as more companies switch to greener materials.
  • Sustainable Packaging Usage Statistics stated that paper-based packaging is gaining traction worldwide, increasing at a 7% average annual growth rate, due to eco-friendly laws and rising environmental concerns.
  • The plant-based (bio-based) packaging market is forecasted to grow to about $7.8 billion by 2027, with a yearly growth rate of 6.6% starting from 2020.
  • Overall, global demand for sustainable packaging options is expanding at an estimated 8% annual growth rate, showing strong market interest.
  • Over 300 million tons of packaging materials are made worldwide each year, which shows the industry’s massive size.
  • Mushroom-based packaging is becoming a popular green option, with its market size expected to reach about $950 million by 2025.
  • Demand for biodegradable plastic packaging will double by 2030, driven by tighter regulations and growing customer demand for eco-friendly choices.
  • The global market for environmentally friendly packaging is expected to grow at over 7% per year from 2021 to 2028.
  • Packaging products with eco certifications like FSC and PEFC are gaining popularity, with sales of these certified products increasing by 12% annually.
  • Packaging made with seaweed or algae is being explored as a greener alternative, and the market for it may reach $2 billion by 2026.
  • The need for compostable foodservice packaging is set to rise, with the market expected to hit about $3.2 billion by 2025, thanks to more sustainability efforts.
  • Adding RFID technology to packaging helps track inventory more accurately and reduces waste, working 22% better than older methods.
  • Sustainable Packaging Usage Statistics stated that the market for reusable packaging in retail and food services is projected to grow by about 12% annually through 2030, supporting the trend of using items multiple times.
  • The market for recycled packaging is now worth around $189.92 billion and is expected to hit $245.56 billion by 2029.

the-demand-for-recycled-plastic-is-expected-to-far-outpace-the-available-supply-by-2030 (Reference: meyers.com)

  • This price gap makes people feel sustainable living is too expensive—50% of consumers in wealthy countries think this way, while only 35% in fast-growing countries agree.
  • In China, government incentives helped 19% of people switch to electric cars, more than double the global average of 8%.
  • Switching to eco-friendly packaging is hard—only 7% of companies do it successfully. To improve their chances, businesses should focus on five key areas:
    1. Benchmarks (measuring success)
    2. Laws and regulations
    3. Infrastructure
    4. Customer behaviour
    5. Technology

Sustainable Packaging: Consumers’ Usage and Preferences Statistics

  • Sustainable Packaging Usage Statistics state that 90% of customers are more likely to buy from brands and companies that use sustainable packaging.
  • Almost 54% of the customers stated purchasing products with sustainable packaging in the past six months.

sustainable packaging consumer report (Source: shorr.com)

  • Millennials and Gen Z are especially focused on this. In the past half-year, 59% of Millennials and 56% of Gen Z have chosen items because of their green packaging.
  • Sustainable Packaging Usage Statistics stated that almost 54% of Gen Z have specifically searched for eco-friendly packaging options.
  • More than 50% of the Gen X (52%) and nearly half of the Boomers (49%) of the Gen X and 37% have looked specifically for these kinds of packing.
  • Overall, 90% of consumers stated that they are more likely to support earth-friendly packaging brands.

-what-s-preventing-consumers-from-purchasing-more-products-with-sustainable-packaging- (Reference: shorr.com)

  • Clear labelling matters. Almost 70% of the people prefer packaging that clearly shows its sustainability.
  • But not everyone pays attention to the same. Twenty per cent always notice the labels,25 per cent never do, and 55 per cent say they sometimes see them.
  • Sustainable Packaging Usage Statistics stated that 20% of the shoppers avoid products that don’t have clear sustainability labels.
  • Looking ahead, 69% of the shoppers expect the companies they buy from to offer sustainable packaging in 2025. This shows how important going green is for earning customer loyalty.
  • Many shoppers are ready to spend a bit more to help the planet.
  • Almost half of Gen Z (49%) and Millennials (47%) would pay extra for eco-friendly packaging.
  • This drops to 41% of the Gen X and 37% for the Boomers.

Importance of Recycling in Sustainable Packaging Statistics

  • Most consumers value recyclable packaging. Fifty per cent of customers say that they recycle very often, and 31% do it fairly often.
  • For 83% of shoppers, having preferences in packing that can be recycled is important, and 31% say it’s very important.
  • When asked what packaging features matter most,61% prefer minimal packaging.

industries-falling-behind-in-sustainable-packaging-according-to-consumers- (Reference: shorr.com)

  • Other popular traits include packaging that is recyclable, compostable or reusable ( 54%), and contains less plastic (51%).
  • Sustainable Packaging Usage Statistics stated that almost 31% also like paper-based packaging.
  • Some industries are doing better than others in the push for sustainable packaging.
  • The food and packing goods sector is followed by clothing (35%) and beauty (30%).
  • Others are lagging. 46% of shoppers think the auto industry is failing regarding green packaging.

typical-municipal-solid-waste-composition-per-mass-basis (Reference: mdpi.com)

  • Electronics and tech are close behind at 45%, with toys and games at 43%.
  • The medical and pharmaceutical industries also face criticism; 35% say they are not doing enough.
  • Even sectors making some progress, like cosmetics and beauty (30% improvement noticed), still face scrutiny.
  • 34% say there’s more work to be done. At the same time, 28% think that cleaning products still need improvement, even though many notice their efforts.
  • Similarly, 28% think cleaning products still have room to improve, even though many notice their efforts.
  • The two main reasons people don’t buy more eco-friendly packaging are cost (39%) and lack of availability (36%).
  • Other points to unclear labelling (16%) or concern about greenwashing, where companies pretend to be eco-friendly when they’re not (9%).
  • Sustainable packaging doesn’t influence what people buy but also what they share.
  • Sustainable Packaging Usage Statistics stated that nearly 4 in 10 consumers (39%) are more likely to post about a product on social media if it comes in eco-friendly packaging.

Sustainable Packaging Regional Statistics

sustainable-packaging-market-share-by-region (Reference: precedenceresearch.com)

North America Sustainable Packaging Market Statistics

  • In 2023, North America brought in 27.44% of the total global revenue from sustainable packaging.
  • The region is known for investing heavily in developing new technologies and creative methods to produce eco-friendly packaging.
  • Several well-known North American companies, such as Unilever, Nestlé, Walmart, Target, and PepsiCo, have promised to switch to 100% reusable, recyclable, or compostable packaging by 2025–2030.
  • These commitments are expected to open up more opportunities in the sustainable packaging market in the coming years.

United States Market Statistics (2024–2030)

  • The U.S. is expected to see strong growth in sustainable packaging from 2024 to 2030, mainly due to new laws banning single-use plastics.
  • This has increased demand for recyclable and green packaging options
  • For example, in 2022, California passed a major law to cut down on single-use plastics, making it the first state in the U.S. to take such a big step.
  • Sustainable Packaging Usage Statistics stated that the law calls for a 25% decrease in single-use plastic by 2032 and requires that at least 30% of plastic products be recyclable by 2028.
  • Companies that don’t follow these rules can face fines of up to $50,000 per day.
  • The law also includes a fund to fight plastic waste and aims to reduce expanded polystyrene by 25% in 2023 and 65% in 2032. By then, 65% of plastic items sold in California must be recyclable.

Canada Market Trends

  • In 2023, Canada held a major portion of the market due to its efforts to use more recycled materials in packaging.
  • In October 2023, Coca-Cola Canada rolled out 100% recycled PET plastic bottles (except for caps and labels) for its 500-ml sparkling drinks.

Europe Sustainable Packaging Market Statistics

  • Europe led the sustainable packaging market in 2023, taking more than 36% of the global revenue.
  • These new packages are also 60% smaller and 44% lighter, cutting carbon emissions by up to 60%.
  • These kinds of smart changes are expected to boost market growth across Europe.
  • In Germany, companies are working hard to reduce plastic pollution by launching new eco-packaging.
  • For instance, in November 2023, Tesa SE, a German tape manufacturer, introduced a paper-based tape (Tesa 51345) to strengthen weak parts of boxes like flaps or holes. It has a tough paper backing and strong glue, offering a greener option for packing.

Asia Pacific Sustainable Packaging Market Statistics

asia-pacific-sustainable-packaging-market-size-2024-to-2034 (Reference: precedenceresearch.com)

  • Asia Pacific held a large share of the market in 2023, thanks to its rich supply of natural resources, such as farm and forest products, that can be used to make green packaging.
  • Countries like India, China, and Indonesia have access to plenty of biomass, which helps produce bioplastics and plant-based packaging.
  • In December 2023, SABIC and CJ CheilJedang teamed up to make Hetbahn rice bowls using renewable polypropylene (PP).

Central & South America Sustainable Packaging Market Statistics

  • The market in Central and South America is expected to grow steadily from 2024 to 2030.
  • The region is rich in natural and renewable materials like wood, bamboo, and crops, which are used to make paper, moulded fibre, and bioplastic packaging.
  • Sustainable Packaging Usage Statistics stated that supportive government actions and rising customer awareness are also helping the market grow.
  • The market in Argentina is projected to see healthy growth. A great example is the Chacabuco aluminium bottle, which is 100% recyclable, light, strong, and customizable. It’s the first in Argentina’s wine industry and shows a real push for green innovation.

Middle East & Africa Sustainable Packaging Market Trends

  • In the Middle East and Africa, market growth is influenced by the increasing population and new government rules limiting plastic packaging.
  • Many countries are introducing policies to support eco-friendly packaging.
  • In the UAE, this growth is driven by local companies’ efforts to go green.
  • The goal is to produce recyclable, biodegradable, and sustainable packaging over the next seven years.
  • The factory will use agricultural waste to create eco-friendly packaging materials.
  • This project, done in partnership with the Saudi Ministry of Industry, shows a strong push toward reducing packaging waste and expanding green efforts in the region.

Conclusion

To sum up,  more and more companies are starting to use eco-friendly packaging, showing a big change in how customers shop and how businesses think about the environment. Recent numbers show a steady rise in using recyclable, biodegradable and compostable packaging in different industries. This is happening because of the new rules and because more people want greener choices.

As companies realize that sustainable packaging can save money in the long run, it is expected to grow. Ultimately, choosing green packaging helps protect the environment, improves a brand’s image and meets the growing expectations of eco-conscious buyers.

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Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.

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